Webcast: Seven Phase Product Management Lifecycle
Details
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This webinar will explain the Optimal Product Process seven phase product management lifecycle, a standard based on the ProdBOK created by the Association of International Product Management & Marketing. Every product goes through this lifecycle (whether the company realizes and/or acknowledges it), and for every phase there are key questions and decisions that must be taken into account.
Phases covered will include:
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Conceive
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Plan
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Develop
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Qualify
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Launch
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Maximize
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Retire
Additionally, the webinar will cover the nine key documents that contain the critical decisions that must be made in order for a product to succeed. If a company leaves out any of these and doesn't consider the critical issues they risk product failure.
Documents covered will include:
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Business Case
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Market Needs (also called market requirements)
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Product Description (also called product requirements)
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Market Strategy
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Roadmap
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Beta Plan
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Launch Plan
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Marketing Plan
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End of Life Plan
Who Should Attend:
Product Managers, Technical Managers, Project Managers, Program Managers and anyone responsible for addressing customer needs and influencing product strategy.
Participate and Win!
Participants will be offered a free copy of "The Phenomenal Product Manager" eBook from Brian Lawley.
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About the Speaker:
Brian Lawley is the CEO and Founder of the 280 Group. He is the author five best-selling books, The Phenomenal Product Manager, Expert Product Management, 42 Rules of Product Management, 42 Rules of Product Marketing and Optimal Product Process and is the former President of the Silicon Valley Product Management Association. He was awarded the Association of International Product Marketing Management award for Thought Leadership in Product Management, and has been featured on World Business Review, the Silicon Valley Business Report. He is the editor of the Product Management 2.0 blog and newsletter and also writes guest articles for publications such as the Software Development Forum newsletter, Softletter and the SVPMA newsletter.
Prior to founding and running the 280 Group Brian spent many years working on innovative products at world-leading companies, including Digidesign (acquired by Avid), Apple (Product Manager for the MacOS human interface), Claris, Symantec and Whistle Communications. Mr. Lawley holds an undergraduate degree in Management Science from the University of California at San Diego with a minor in Music Technology and an MBA from San Jose State University.
About AIPMM
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AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance. http://www.aipmm.com (http://www.aipmm.com/)
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Webcast: Seven Phase Product Management Lifecycle