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The world of business moves quickly and you may have less than 60 seconds to make an impression that lasts. The first impression we make on people is crucial. That’s why introducing yourself with a strong “elevator speech” is so important. Maybe one day you’ll hop on an elevator and travel up 30 floors with the CEO of a company for which you’ve always wanted to work, or with the key investor you’ve been pursuing for your new business venture.

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