Building a Data Culture: How Startups Should Think About Data from Day 1

Building a Data Culture: How Startups Should Think About Data from Day 1 (Startup Today Podcast - Episode 2)

Featuring: Kale Miller – Founder of Prometheus AI
Date: 30th May - 12pm~ AEST
Duration: 45 min chat + audience Q&A
Location: Live Streamed via YouTube
Proudly Sponsored by: Tekkon

Event Overview
In Episode 2 of the Startup Today Podcast, we tackle one of the most misunderstood areas in early-stage startups: building a data-driven foundation from the beginning.

Joining us is Kale Miller, founder of Prometheus AI and a hands-on data expert who’s helped organizations design scalable, affordable, and fault-tolerant data systems - from startups to high-growth tech companies.

This episode will explore why thinking about data early matters, how to avoid common mistakes, and how to approach building a healthy data culture that complements, rather than clashes with, your product and engineering teams.

Perfect for founders, early CTOs, and product leaders, Kale will break down what it actually takes to move from tracking basic metrics to establishing a real data platform - without drowning in complexity.

What You’ll Learn:
- Why startups need to prioritize data early (and what happens if you don’t)
- How to get started simply — using tools like Google Analytics and early analytics setups
- What “scaling your data” really means: cleaning, governance, infrastructure
- How to approach your first data hire (and when it makes sense)
- Leadership differences: Building a data engineering culture vs a traditional software engineering culture

Live Q&A
We’ll wrap the conversation with an interactive Q&A - bring your questions about starting, scaling, or fixing your data strategy and Kale will dive into real-world answers.

About the Speaker:
Kale Miller is the founder of Prometheus AI, a boutique data and AI consultancy based in Perth, Western Australia. He works with Australian businesses to design and deliver practical solutions using data, AI, and automation. His work spans building terabyte-scale data platforms, developing custom AI models, establishing engineering teams, and shaping long-term technical strategy.

Kale's noteworth clients include Stockland, Henry Schein, Transdev, ARCx, and Flirt Adult Stores (🫣).

Kale also hosts The Small Business CTO, a podcast that makes technical topics accessible for business decision-makers.

Hosted by Matt Ainsworth.

We look forward to having you there with us in this interactive session!