Behind the Expat Journey #3
Details
Join us for the 3rd edition of Behind the Expat Journey, a special event designed for international founders, operators, and professionals who are navigating the Spanish business landscape. This time, we dive deep into one of the most essential topics for growing in a new market: how to understand and sell to Spanish customers.
💡 Whether you're new to Spain or looking to sharpen your market approach, this session in english will help you unlock the key cultural differences that influence buying decisions, customer relationships, and closing business partnerships in Spain.
🗣️ Keynote by Santiago Rico Martínez
Growth Advisor and former Head of Global Sales at Inversiva, Santiago will share practical insights, personal stories, and actionable advice on how to effectively communicate, sell, and build trust with Spanish clients.
👥 Connect with a vibrant community of international founders, ask questions, share experiences, and walk away with real strategies you can use right away.
📍 Innsomnia
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🕔 Schedule
17:00 – Welcome
17:15 – Keynote: Selling to Spanish Clients by Santiago Rico Martínez
18:00 – Networking
19:00 – Family Photo & Closing
Behind the Expat Journey #3