Online Consumer Behavior - Strategies and Insights for Startups

AHA Taxis (https://www.ahataxis.com), India's largest outstation one way taxi venture is proud to host e-commerce geeks, startups, investors, travel enthusiasts and technology lovers to come and learn from our experiences in handling consumers in online travel domain!

With increasing consumer adoption of mobile and web, online travel booking business has seen various changes in behavior, spends, habits, pricing and decision making of customers.

AHA Taxis team has done thousands of micro-experiments in last 4 years to understand consumer expectations and build solutions and processes to meet them. Using these deep insights of consumer and driver behavior in taxi business, AHA Taxis has created a strong brand covering 20000+ routes across India, despite presence of heavily VC-funded competitors.

About the Speaker

Amit Grover is CEO and Co-founder of AHA Taxis, India's leading online platform for one way outstation taxis. In a short span of 3 years, AHA Taxis has established pan-India network, partnered with leading travel players like Makemytrip, Yatra etc and become leader in a niche segment dominated by Ola and Uber. Amit is passionate about entrepreneurship, and exited Nurture Talent Academy after successfully running it for 5 years. He is an IIT Delhi and IIM Indore alumnus, and previously worked with Infosys, Asian Paints and Onida.

Meetup Agenda

5.00 - 5.10 PM - Intro and Networking

5.10 - 6.00 PM - Exploring Online Consumer Behavior

• Call/chat/email support vs no support
• Assisted buying vs website as a sales tool
• Re-marketing or how to follow up online customers
• B2B vs B2C consumer behavior
• Is your product/service bought or sold?
• Managing leads

6.00 - 6.15 PM - Strategies for selling to online customer

• Step by step approach and experience of building a consumer journey
• Discounting and pricing strategies
• How surge pricing works?
• Loyalty points - merits and demerits
• Referral schemes - what, why and when
• Tools to capture consumer's decision making cycle

6.15 - 6.30 PM - Questions and Answers

6.30 - 7.00 PM - Networking and Light Snacks

Who should attend?

This meetup is ideal if you are thinking of starting an online venture, running an online business, heading technology/operations/sales/marketing in your venture or responsible for driving growth for your company. It is an interactive session and no need to bring laptop.

Venue - AHA Taxis, C - 56, Sector 8, Noida 201301 , UP

Time - 5 PM - 7 PM, 26th October, 2018

Cost - FREE