About us
Starting a business, particularly a business working in media, app development, ad-tech, and other fast-paced fields, requires strategic thinking and accurate information. If you're looking for pro-active help getting your startup off the ground and profitable, this is a great group to join. Our events address finding equity investors, acquiring and compensation key staff, effective marketing techniques, swift and cost-effective customer acquisition, deal negotiation, financial management, risk management, intellectually property right fundamentals, etc.
Upcoming events
1
Going from High Paid Employee to Successful Business Owner — Fast
Click Link in Event Description to Download Prep Resources & Attend Workshop, 4 No Location, Santa Monica, ca, USSIGN UP ON EVENTBRITE for LIVE ONLINE WORKSHOP: https://www.eventbrite.com/e/going-from-high-paid-employee-to-successful-business-owner-fast-tickets-1980710861506?aff=oddtdtcreator
(limited number of free tickets, then $10/each)
Never attended one of our workshops? Watch this free fact-filled recorded workshop on how to start a business when you can't get a job on youtube.ABOUT THIS WORKSHOP
This practical, grounding session is created and delivered by Nancy Fulton, founder of RationalCo.com. She's helped thousands of people master the skills they need to do what they love for a living. Learn how to start your first real business based on your hard-earned skills and experience.
If you’ve been fired, laid off, burned out, or are quietly planning your exit from a high-paying job — this session will help you think clearly, regain confidence, and move forward with purpose.### What This Session Is About
You have a lot of skills that have earned well for other people. Now you need to learn how to make them pay off for yourself. In this session we dive into:
- Turning existing, proven skills into reliable income
- Understanding exactly how your work has already created financial value
- Designing a simple business model that people can say “yes” to quickly
- Reaching decision-makers without pressure or awkward selling
- Getting paid professionally and predictably
- Moving forward calmly — without panic or paralysis
Many successful business owners trace their success back to a moment like this. Not because they planned it — but because they learned how to respond to it well.
### Who Should Attend
This event is designed for:
- Highly paid, highly skilled employees
- Professionals who’ve been fired or laid off
- People who want to leave their current job but feel stuck
- Senior contributors, specialists, and experts across industries
- Anyone who knows they have valuable skills — but hasn’t packaged them yet
If you’ve ever thought “I know how to do valuable work, I just don’t know how to turn it into a business” — this session is for you.
### What You’ll Learn
You’ll walk away with clarity on:
- Why this moment is not a failure, but a structural shift
- How skilled people have always made independent income
- How to identify the specific ways your work generated or protected money
- What promises your business should make to customers based it will provide.
- How to identify real buyers and decision-makers
- Simple business models that work without complexity
- How to talk about what you do — and what it costs — like a professional
- How to ask for money comfortably and guarantee you will get paid
- The basic legal and financial steps that reduce stress and risk
Most importantly, you’ll see that you are not starting from zero — and that progress builds confidence very quickly.
### Format
- ~60 minutes of guided instruction
- ~15 minutes of live Q&A
- Calm, pragmatic, and grounded — no high priced upsales and no fluff
### About RationalCo
RationalCo.com provides events, training, and practical support for people starting their first business — especially professionals transitioning out of traditional employment. 👉 Visit www.RationalCo.com to watch past events and get free resourcess
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