Building Brands with Soul: From Fabric to Infusion

How to Join

You can register for this meetup on the eChai event page: https://echai.ventures/events/building-brands-with-soul-from-fabric-to-infusion-may-08-2026

You’ll also find the list of featured participants and more details about the format there.

These meetups are open to anyone interested in startups, whether you're building, contributing, or exploring. Check the agenda and audience, and join if it feels relevant to you.

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Agenda

What does it take to build a brand people genuinely care about?

Two Hyderabad founders join us to share how they are building, in very different categories.

Neha Gupta is the founder of Custard, a fashion brand designing for the urban Indian woman. After 18 years in banking technology, she started Custard in 2023 on the belief that fashion can be both soulful and scalable.

Mamindla Bhuvaneshwari is the founder of Herbella Infusion, a food product brand creating simple wellness solutions through innovative formulations. With a background in food technology and regulatory services, she brings a process-driven approach to building a consumer wellness brand from the ground up.

An honest founder conversation on product, positioning, customers, and the small choices that give a brand its soul.

Key details

Venue: Draper Startup House Hyderabad, Terrace, Rajiv gandhi Nagar, Gachibowli, Hyderabad, Telangana 500032.

Date & Time: May 8th, Friday. 6 pm to 8 pm.

For any queries, you can reach out to Jatin Chaudhary, Co-Founder, eChai Ventures at jatin@eChai.Ventures.
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