💬 Discovery Club 🤯 @ Hesperia Civic Plaza Park

​Startup Mojave's Discovery Club is free and open to the public. This is an extremely hands-on workshop which takes place "in the field" rather than in the classroom.

​We are a group of designers, innovators, and entrepreneurs leveraging the Lean Startup / Customer Development method to guide our attempts at creating value for other humans.

​Customer Discovery is an immersive conversational research method designed to surface the real needs and challenges faced by potential customers of a new product or service. Customer Discovery is a crucial early step in the business design process, and helps us:

• ​Validate problems before investing in solutions
• ​Prove that we will be able to find customers
• ​Understand customers' needs and wants
• ​Ensure we're building a solution they can embrace
• ​Gauge how much a solution is worth to customers
• ​Discover indirect competitors we have overlooked

IMPORTANT! ​If you haven't attended a Startup Mojave meetup in which we've covered the Customer Discovery method, you'll need to spend an hour preparing for this event. Here is a quick-start guide of videos and more to help you get ready: https://docs.google.com/document/d/19ZcSvYupyIh7Hb01vtbbioRkHjfDyTuvXA2BV8uXZxg/headless/print

This event takes place in public, where we will interview strangers casually at the farmer's market. For more information about the Farmer's Market itself, visit: https://www.facebook.com/hesperiafarmersmarket