Do the Numbers Work? With Guest Katherine O'Neill. At DLA Piper.

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DLA Piper

One Liberty Place 1650 Market St. · Philadelphia, pa

How to find us

One Liberty Place, 50th Floor. A block from Suburban Station. Two blocks from City Hall.

Location image of event venue


“Do the Numbers Work?” takes a deep dive into the economics and money issues unique to the venture startup.

The session is led by our Guest Investor Katherine O'Neill, long-time leader in the venture community, Director of Jumpstart NJ Angel Network.


Before they ever write a check for your startup, investors must be convinced “the numbers work.”

I’ve seen many entrepreneurs with great presentations talk convincingly about their impressive products, excited customers, and competitive advantages. But they fall apart when challenged on the economics of the business. Even worse, the investors' questions sometimes expose an unworkable business model and founders that don’t comprehend the hard realities of startup economics.

“Do the Numbers Works?” is a workshop that goes directly to these issues. You will learn:

1) How to prepare for investor questions about the economics of your business.

2) What numbers you should pay most attention to as you build a sustainable, scalable business.


Katherine is an active investor in early-stage high-growth companies. She is Executive Director of JumpStart New Jersey Angel Network, co-founder of Broad Street Angels in Philadelphia, and has served on the Board of the Angel Capital Association ACA, the national organization representing angel investor groups in North America.

Katherine is a member of the NJ Economic Development Authority Edison Fund Advisory Board, Princeton University MIRTHE Investment Focus Group, Rutgers Innovation Park Advisory Board, Rowan Innovation Venture Fund Investment Board, MADV Board and Ben Franklin Investment Advisory Committee. She judges business plan competitions both regionally and nationally. She is quoted in regional and national publications including the Wall Street Journal on angel investing topics.

Katherine is a seasoned financial executive and investor in early stage enterprises with extensive experience in start-up and entrepreneurial operations as well as operational expertise in a diverse range of businesses She is the president of O’Neill Associates and consults with technology companies and acts as interim CFO.


Katherine O'Neill will give a short mini-workshop called “10 Ways to Not Put Your Financial Foot in your Startup Mouth.” She will share a long list (more than 10, actually) of damaging but avoidable mistakes she sees entrepreneurs make all the time when they pitch to investors.

Then, watch as we “scrub” a company that is actively seeking investment. The CEO pitches, and then our Guest Investor probes with money questions and gives recommendations, followed by audience questions and discussion.

Topics that might come up:
• unit economics
• pricing strategies
• cash flow timing
• LTV vs CAC
• capital needs—valuation and feasibility
• funding: choices, timing and strategy
• exit economics
• cap tables
• the true cost of venture capital

Finally, a generous Q&A session driven by YOUR questions about money and venture finance. All levels, beginner to advanced.

This is not presentation coaching--come to Open Coaching for that.


I need to approve you first! Email: [masked] and send me your slides. Tell me why you need this. I’m screening for companies that are far enough along to be facing a range of financial dilemmas.


Do the Numbers Work? is open to all members of the venture community: entrepreneurs, mentors and teachers to entrepreneurs, and investors. Just register and come.

If you’re service provider, ask me first. Not appropriate for real estate investors.


This Open Scrub is free because it’s sponsored by global law firm DLA Piper, “the best law firm you’ve never heard of.”

It’s a classy event. Great food: fresh fruit, bagels, muffins, juice, coffee. And did I tell you about the view? From the 50th floor we’re looking down on Penn and Drexel. On a clear day you can see Wilmington!