Launching a consumer device at CES - Experiences and Lessons learned

The Consumer Electronics Show, or CES, is the largest show in the world focused around new product launches for electronics, consumer devices, gadgets, and anything dealing with tech. Held in Las Vegas, NV, it drew a record 175,000 visitors and showcases the latest in products.

Sava Marinkovic will talk about experiences and lessons learned from mySkin's recent product launch of OKU at CES -- The talk will be part marketing/PR related and part technically focused on some of the launch challenges of creating and build an IOT device for end users.