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Tomorrow night: Klaus Schauser & Jim Semick talk about Market Validation

From: Michael L.
Sent on: Monday, November 7, 2011 12:37 PM
Hello everyone, This will be a great event for any entrepreneur to attend. It is being put on by our friends at Catalyst For Thought.

Also, later this week I'll post a date and venue for the November StartupSB gathering. 




Dr. Klaus Schauser & Jim Semick

FOCUS: “Market Validation: Getting it Right the First Time"

- Discovering your target market and new opportunities.
- Validating whether customers will buy before you build.
- Confirming your assumptions and knowing when to fail early.
- Getting customer traction and creating promoters.
- Lessons learned from GoToMyPC, GoToMeeting, and AppFolio.



5:30pm  Cocktail Reception.  Must RSVP online to attend.
6:45pm  Seating for Speaker.
7:00pm  Event starts. No late admittance.

University Club of Santa Barbara
1332 Santa Barbar Street



Dr. Klaus Schauser is Founder and Chief Strategist of AppFolio, a new Software-as-a-Service (SaaS) Startup in Santa Barbara that raised $30M of VC funding. Klaus was  Founder and CTO of Expertcity/CitrixOnline from 1999 through 2006. He was the visionary behind GoToMyPC, GoToAssist, and GoToMeeting. Klaus led the technical teams responsible for building these products as well as the teams responsible for building and maintaining the infrastructure to securely and reliably operate the products upon. Klaus combines visionary leadership and years of expertise in overseeing technological developments. As a professor of computer science at the University of California, Santa Barbara, he is a widely published research scientist with extensive experience developing scalable, highly parallel computing environments. Klaus holds a Ph.D. from the University of California, Berkeley and has received numerous academic awards.

Jim Semick is founder of Product Discovery, a firm that helps software companies discover, validate, and launch successful products. Jim was part of the startup team at AppFolio, where he helped validate and launch the company’s initial products and discover new market opportunities. Prior to AppFolio, he led the validation efforts that defined the product features and market for several successful software products, including Citrix GoToMyPC and GoToMeeting. Jim has been working with software companies for over 15 years to bring winning products to market.



A scientist begins an experiment by formulating a hypothesis.  He or she then methodically carries out research in efforts to determine if such a hypothesis is correct.  They will introduce a chemical and see how the cells react. The cells’ reactions tell the scientist if he or she is on the right track.  The same goes for successful entrepreneurs.  Instead of being called a hypothesis, entrepreneurs refer to them as ideas or assumptions.  Instead of cells offering validation of scientific fact, consumers in the market place are the ones offering an entrepreneur needed feedback and validation.  The entrepreneur is looking to confirm their belief in an opportunity before they begin expensive production. 

Jim and Klaus have a formula for testing ideas and assumptions before one builds.  They have found a proven method to determine if consumers are ready to buy the product you are fired up to offer at a profitable price to your business.  Their advice will save your company millions of lost dollars. Come learn how to be a scientist in market validation and an entrepreneur in success.


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