Name: How To Use Content To Create Brand Awareness
Start: 2016-10-11T18:00:00-05:00
End: 2016-10-11T20:00:00-05:00
Location: CIC@4240

Are you ready for October 11, STL Content Marketers!??

Let's dive into what tactics makes us GREAT at creating brand awareness...

This Meetup we are breaking down platforms, channels, tone, voice, identity and strategy. Learn how to listening to your target market to create content that puts your brand on the map. And by map we mean globe because we are crossing the Pacific! This month's speaker is flying in from Australia!

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Angela Allan is going to show us a case study of introducing an American brand to an Australian audience. This will cover:

- Cultural challenges and how to overcome them

- How tone of voice, brand identity and strategy work in synergy

-How video content can create brand awareness while being valuable to your audience

-How content can promote your brand’s promotions and events

Learn a bit more about our speaker:

Angela Allan is an Australian journalist, copywriter, social media manager, and content strategist. A former music writer for Rolling Stone, FHM and Australian Penthouse, Angela started her own online magazine Soot Magazine in 2012. She went on to become managing editor of Australia’s first brand-led newsroom, working on owned platforms for Australia’s largest telecommunications and energy providers. Angela has also created content and strategies for large international clients, including Ford, American Express, Sydney Opera House, and the Australian Independent Record Labels Association. Currently, she works as the senior copywriter for Crown Resorts, the Asia-Pacific’s largest integrated casino resorts, creating content to build brand awareness for Crown-owned brands. Aside from all things content, Angela also loves her dogs, blues music and she believes Stevie Nicks is her spirit sister.

You can find her on Twitter, Snapchat and Instagram as @MissSoot.

See you there!

Comment below with any questions or email: alex@penpath.com

Matt Kamp

Alex Cruz

Victoria Ziglar

STL Digital Marketers

Technology

SEO (Search Engine Optimization)

Branded Content

Content

Social

Small Business Marketing Strategy

Social Media Marketing

Online Marketing

Blogging

Writing

Social Media

Content Strategy

Blog Marketing

Content Marketing

Content Development

How To Use Content To Create Brand Awareness

CIC@4240 

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How To Use Content To Create Brand Awareness

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