Marketer's Ultimate Guide to Analytics, Insights, & Attribution

Breakdown the various layers of marketing analytics.

Discover how to correlate your marketing efforts with their results. In this advanced presentation, Alex Cruz, CEO of PenPath will shed light on the messy consumer journey from initial exposure to conversion.

Learn how to build a process that measures your customer journey based on your funnel requirements. Understand the story behind the data.

Throughout, you’ll gain key insights on marketing analytics, insights, and attribution modeling. It’s time you start to create stories with your data, not spreadsheets.