About us
Experiments in user acquisition, funnels, and growth — by founders & operators who actually run them.
Stockholm Growth Lab is a small, recurring meetup for founders, operators, and builders who are actively working on one problem: getting more customers.
Each session is structured like a lab. Someone presents a real growth experiment from their own business — an ad funnel they built, an organic strategy they tested, a conversion problem they solved (or didn't).
Or they break down a case study from an established company, reverse-engineering the acquisition strategy behind it and extracting what's actually replicable.
Then we open it up. What worked. What broke. What the data actually said.
No theory. No pitch decks. No "thought leadership." Just practitioners sharing findings from the field.
What happens at each session:
• One presenter shares a real growth experiment from their business, or tears down the strategy behind a company that's winning at acquisition
• Open discussion — bring your own experiments, questions, and problems
• A drink and honest conversation with people who care about distribution as much as product
Who this is for:
• B2C app & SaaS founders running their own acquisition
• Growth and marketing operators at startups and scale-ups
• AI builders who care about distribution, not just demos
• Content creators building real businesses around their audience
• Investors who want to stay close to what's actually working
Who this is NOT for:
People looking for a networking event. If you're not actively building, testing, or growing something — this isn't your lab.
First experiment:
March 2026 meetup: Case Study: Web2App Quiz Funnel strategies for B2C app growth.
Stockholm-based. English-speaking.
Bring something you're working on.
