Punching Above Your Weight Class: Moving marketing from Intuition to Structure

You’ve felt the pressure—markets shifting, budgets tightening, competitors shouting louder than ever.
But here’s a truth bomb: when you’re small, you don’t need to do more. You just need to be clearer.

Missed us? Well, we missed you more. 💛

After riding the AI wave with Andrei Petreanu last month, we’re switching gears—but staying sharp. This time, we’re delving into the complex and often misunderstood world of early-stage communication strategy.

We’re thrilled to welcome Călin Spiridon, an old-time friend and CEO of Minglr—a social app that redefines how we connect offline.

Călin has managed over €10 million in marketing budgets and scaled brands across tech, retail, and real estate. But what makes him special is how he translates complex marketing moves into practical power plays for underdog teams.

🧠 The talk: “Punching Above Your Weight Class: Moving marketing from Intuition to Structure” is about communicating clearly when you don’t have a team of 20 marketers—or any marketers at all. About choosing your battles, crafting messages that actually stick, and using AI tools without sounding like a robot.

🚀 A fresh wave of inspiration for everyone out there:

• Founder or indie builder: trying to stand out in a crowded space.
• Engineer turned entrepreneur: figuring out how to sell what you build.
• And every curious mind: who wants to understand the strategy behind the slogans you see each day

SAVE THE DATE:

Thursday, 3rd of July, 18:30

One Cotroceni Building C - 11th floor

Str. Sergent Nuțu Ion 44, București

Attendance is free, but spaces are limited and security requires pre-registration.
Please make sure to provide your full name and email address so we can add you to the building's access list.

061344

Small agenda:

18:30 -> 19:00 - Welcome, networking & food

19:00 -> 20:00 - Live session with Calin

20:00 -> 20:30 - Q&A, deep dives, curiosities

Don't forget to share the event with friends who might be interested.

PS: Please mark your attendance at meetup.com to ensure we have a place for each of you and an allowlist on the security list. An email address and a full name are required for security clearance. See you soon!