Hybrid Event: Marketing Mix Modeling (MMM) in a nutshell
Details
Marketing budgets are under pressure. Traditional tracking is hitting its limits in a privacy-first world. And despite a flood of data, it is becoming harder than ever to determine which touchpoints actually drive ROI.
That is exactly why one method is making a strong comeback: Marketing Mix Modeling (MMM).
At this Raw & Roasted, Dr. Simon Hannemann (Manager Marketing Science at Hopmann) will show how modern, data-driven MMM works in practice: from the data foundation through to budget optimization, with examples from real projects.
What you can expect
- A practical introduction to MMM, no prior knowledge required
- Real project examples: what data you need, how models are built, where mistakes happen
- 30 minutes of open discussion with the speaker and other participants
- On-site: freshly brewed barista coffee from 8:30 AM
- Online: Zoom opens at 9:00 AM
Agenda
8:30 AM – Arrival, networking & barista coffee (on-site)
9:00 AM – Zoom opens | Talk: Marketing Mix Modeling in a nutshell (Dr. Simon Hannemann)
9:30 AM – Open discussion & Q&A
10:00 AM – End of event
Your speaker
Dr. Simon Hannemann has spent many years working on how marketing decisions can be built on solid statistical and technical foundations. At Hopmann, he leads Marketing Science projects, from data preparation to the finished MMM model.
The format
Raw & Roasted is Hopmann's monthly morning event series for everyone working with data, AI and marketing. One expert, one concrete topic, enough time for real conversation. Free of charge, limited seats. First come, first served.
👉 Reserve your free spot: hopmann.com/en/events/mmm-event-and-webinar/