Name: StrategyChat: Competition Schmompetition - How to Excel in Crowded Markets
Start: 2016-05-31T19:00:00-04:00
End: 2016-05-31T21:00:00-04:00
Location: RISE New York

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HBO (http://www.hbo.com/) is a leader in digital programming with long history of loyal subscribers. Casper (https://casper.com/) is a mattress company that revolutionized the sleep industry in 2013.

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What do an original programming giant and mattress tech company have in common? From encouraging users to share HBO accounts to changing the way consumers purchase mattresses, they have both made great strides in customer experience innovation for their respective services. HBO and Casper listen to their customers and use tech improve their consumers' journey navigating through their services.

What did HBO do to stay relevant in the competitive original programming industry? How did Casper cut through in an old school industry that is dominated by monopolistic companies? What are some techniques they use to stay ahead of competitors? What can a large brand like HBO learn from Casper and vice versa?

On May 31st, StrategyChat invites Jason Mulderig (https://www.linkedin.com/in/jason-mulderig-61589a22) (VP of Brand and Product Marketing at HBO) and Terri Rockovich (https://www.linkedin.com/in/theresarockovich) (VP of Acquisition at Casper) to talk about ways to innovate customer experiences and stay relevant in highly competitive industries.

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Tina Yip

StrategyHack

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StrategyChat: Competition Schmompetition - How to Excel in Crowded Markets

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