STRV Talks: The Gold’s Standard — Inside an Iconic Brand’s Digital Strategy


Details
🎫 Make sure to get your ticket on Eventbrite!
The fitness industry is evolving, and it's no longer just about physical transformation. In this fireside chat, Alex Rehmert, Director of Digital Experience at Gold’s Gym, shares how data is reshaping everything from digital awareness to brand loyalty.
We’ll uncover how this iconic fitness brand is turning insights into action: designing connected experiences, scaling loyalty and standing out in a crowded wellness market.
Whether you’re building digital products, growing a brand or just curious about the tech behind today’s fitness boom… this one's for you.
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🎫 Tickets
Available now on Eventbrite:
- Basic Ticket (299 Kč): Includes entrance to STRV Talks
- VIP Ticket (599 Kč): Includes entrance + afterparty at our Scrollbar with food, drinks, and relaxed networking
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Details
📅 Date & Time: June 18th, 6 PM
📍 Location: STRV Prague Office
🎙 Speaker: Alex Rehmert, Director of Digital Experience at Gold's Gym
What to Expect
- How Gold’s Gym creates personalized experiences with data
- Smart ways to scale in a saturated fitness and wellness space
- Behind-the-scenes insights from one of the world’s most iconic brands
- Live Q&A and laid-back networking over drinks at STRV (Premium tickets)
- A real look at why the future of fitness is all about experience… and the tech behind it
The fitness industry is already on the move. Are you ready? Join us for big ideas, bold conversations and real insights.
Don’t miss out! Get your ticket on Eventbrite today!
Doors open at 6 p.m., and we’ll be kicking the event off promptly at 6:30 p.m.

STRV Talks: The Gold’s Standard — Inside an Iconic Brand’s Digital Strategy