How to Perform Insightful Market Research and Generate Free Client Lists

Are you looking to identify who your prospective customers are and create targeted B2B and B2C prospective customer lists?
Discover the power of Mergent Intellect, which contains detailed company profiles, industry overviews, and forecasts powered by Dun & Bradstreet; custom market research; residential contact information and consumer data powered by Claritas/Nielsen.
Learn how to filter and export lists at will based on company criteria like location, size, revenue, industry NACIS/SIC codes, to target your B2B potential clients, or based on demographics to target your B2C prospective customers. Once you have the lists, you can use traditional or digital marketing channels to nurture and sell to them.
We will also give a brief overview of other business resources available from Manatee Libraries, free to access with your library card.

Presenter:
Ericka Dow
Ericka Dow is Supervisor of Information Services for Manatee County Public Library System, where she has worked since 2009. She received her master’s degree in Information Studies from Florida State University. Ericka and her colleagues were the winner of the Florida Library Association Libraries Mean Business Award in 2018. ericka.dow@mymanatee.org