Get More Opens with Great Subject Lines

In the busy inbox, you have just a few milliseconds to convince someone to open your email. Beyond the relationship you’ve been building with your contacts, your subject line must capture their attention and entice them to open and read your email. In this presentation, we’ll provide tips and plenty of examples to get you writing subject lines that work. You’ll learn:
· The basics of a good subject line
· Trends for writing great subject lines
· Tips for getting creative with your subject lines

Presenter: Ken Countess

Ken Countess teaches business owners and entrepreneurs like you how to market your business using today’s online marketing strategies. He is the principal coach at KENISEMAIL.com and is managing director of The Countess Group, now in its 22nd year.
An award‐winning marketer, public speaker, and internationally recognized, accredited expert on marketing, Ken’s approach has earned him the respect of loyal followers around the world.
Ken has held the distinction of being Constant Contact’s top trainer/partner for years. His seminars and webinars are filled with people seeking timely, actionable, easy‐to‐implement information to help their organizations grow.
Ken has held executive management positions at several Fortune 100 companies and has been a senior partner at a 35‐person marketing firm. While with such well‐known companies as Motorola, Marriott and Caremark, Ken provided award‐winning leadership for the fastest growing divisions of these industry leaders.
Over his career, he has been responsible for the creation and delivery of multiple successful marketing and sales growth strategies, strategic messaging and communications, and change management programs for worldwide markets. One of his clients grew 15-fold in just 15 months. [kc@thecountessgroup.com](mailto:kc@thecountessgroup.com)