The Value Proposition --- your business success starts here

Often, businesses fail to create a good value proposition. They don’t highlight it on their website or simply use the wrong one.
In fact, some businesses don’t even have a value proposition. In this way, they often don’t know how to overcome challenges in business development.
But a value proposition is one of the most important things you can have as a business development professional. If you design a good one, it will spark an interest in people. If, on the other hand, you don’t have one, people won’t see the value that your business can bring to their lives.

Presenter: Jack Morris
Jack moved to Sarasota three years ago. A career marketing-advertising professional with over 35 years of experience in; brand management, retail food, full-service ad agency (for Chick fil-A and Georgia-Pacific), and hospitality (e.g. lodging, dining, recreation, and special events). He transitioned into a 2nd career as a college instructor with responsibilities in both the Communication and Business-Hospitality Colleges at Georgia State University for over 15 years. He holds an MBA in Marketing Management from New York University and completed his Doctoral courses in Communication at GSU. His expertise is in all facets of new product development as applied to various business and academic categories, and situations.