SUGCBR 002

Calling all Sitecore users, evangelists, technologists, marketers and communicators! Join us at SUGCBR, a Canberra based Sitecore user group with a difference.

More than just tech - if you’re interested in learning more about Sitecore personalisation, optimisation, experimentation, data and digital design you don’t want to miss this. We’ll have some of Australia’s most experienced Sitecorians attending, including the recently announced Sitecore MVPs for 2024.

The Canberra Sitecore User Group (SUGCBR) meets regulary, with each speaker-led session covering engaging and informative topics related to the platform, sometimes with a government lens. SUGCBR provides an open environment for our members to share their experiences, ask questions and network, whilst having drinks and nibbles in the City.

**This event will be held at Molly's https://molly.bar/**

ABOUT THE EVENT

First up, Dawn Henry from Sitecore will reveal the latest developments and platform certifications in Sitecore’s roadmap - and the opportunities this presents for enhancing citizen services in the public sector. Greg Baxter and Nik Hendel will follow up with a showcase of the power of modernising your Search platform...

The Search Experience - Why Search is Ripe for Disruption in the DX Era
Search seems to have been the same, well, forever. Once Google nailed the simple search page followed by relevant links the game seemed to stagnate. Of course, Search results got more targeted, using ML and later AI – but the experience was pretty much the same.

Today we realise just how crucial the experience of search is, not just the results we deliver in a long list – context, previous user behaviour, search profile, bumping key content, surfacing links, analytics and the analysis of other users and their pathways to content and conversion assets now defines how effective search is – and how much value it delivers to citizens.

Its not hard to glimpse a future where search is no longer a keyword followed by a list – rather it’s an interactive conversation using Generative AI, capable of ingesting multiple data repositories – and better yet, making sense of the fields of data and information available based on business rules and a host of previously successful outcomes.

Join Sitecore’s Nik Hendel and Codehouse’s Greg Baxter for a look at how Sitecore Search can deliver peerless search experiences.

We'll also welcome Leigh Gittoes and Tim Berman from Annex, who will discuss using AI to enhance customer experience, and how to understand the strengths and weaknesses while working through the bumpy bits as a team!