The four pillars of startup marketing

Nearly every startup has a demand problem. They need more customers or investors. They need lead generation and brand awareness. Marketing resources abound, many are free and easy for founders to implement, but when and how should startups use these tactics?
This session provides strategic recommendations and practical advice on how to implement marketing strategies using AI, digital marketing, messaging, and local resources. The world has changed. AI has impacted SEO, long the centerpiece of digital marketing. The disaggregation of editors has changed PR. The ground is shifting. Founders need to adapt with new strategies.
The presentation includes breakout sessions with audience-led exercises to clarify which technologies and strategies to use in different circumstances. Attendees will work together to evaluate opportunities, challenges, and how to best respond. Attendees will form four teams, taking one startup from each team through the recommended marketing process for the four topic areas:

• DIY marketing for startups
• Getting your story straight: Startup messaging strategies
• AI-based marketing: New tools and AI-enabled classic applications
• Seattle-based marketing resources

Paul Owen is founder and CEO of Owen Media, a high tech PR firm specializing in enterprise, AI, dev tools, supercomputing, security, and other engineering-oriented categories. The agency’s clients include IBM, Intel, Lumen, McAfee, Microsoft, Salesforce and startups.