Join us for a workshop with Elisabeth Schoch, a strategic marketing professional with extensive experience within start-up community and healthcare industry, on strategic positioning of small and mid-sized businesses.

Who is this workshop for?

For entrepreneurs who want to ensure that their company is perceived as a unique market player, that their marketing is well invested and target group recognizes their offering as the “only viable offering” in the market.

Which topics will be covered?

Theoretical basics of positioning and the so-called unique selling proposition (USP). Elisabeth will look into how to develop a creative and powerful USP and why the use of guarantees is a unbeatable communication of a trustful USP. Furthermore, we will discuss the different categories of positioning.

Practical take-aways?

You will be able to develop a powerful positioning and USP for your company and products with simple tools. You will also be able to use clever guarantees to underline your positioning.

Agenda:

19:00-19:30 - Welcome

19:30-20:30 - Workshop by Elisabeth Schoch

20:30 - 21:30 - Networking and closing

About Elisabeth Schoch:

Elisabeth is a marketing professional who studied business administration at the University of Rochester NY. After a successful career in medium size companies and since 2002, she is a consultant, interim manager and an entrepreneur. Among several start-up involvements, Elisabeth has built and managed the German entity of the Alchemy Network - a network of business consultants that help SME to prosper and develop. Elisabeth introduced more than 30 consultants in how to consult SMEs to get a sharp USP (Unique Selling Proposition) for their company and products. Today, Elisabeth is part of the founding team of the Institute of Mental Health, a start-up that brings mental health and technologies such as virtual reality, neurofeedback and artificial intelligence together.

Looking forward to seeing you.

Yours,

Elisabeth and SSC

Jana Nevrlka

Daniela

Anja

Swiss Startups Club

Career & Business

Professional Development

Professional Networking

Technology Startups

Women Entrepreneurs

Business Strategy

Entrepreneurship

Entrepreneur Networking

Startup Businesses

Business

Business Development

Founders

Internet Startups

Lean Startup

Venture Capital

High-Tech Ventures

Workshop: How to create an “as it were” Monopoly – sharp your positioning.

Impact Hub Zurich

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Swiss Startups Club

Workshop: How to create an “as it were” Monopoly – sharp your positioning.

Swiss Startups Club

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