Benaz Irani: Being a Strong Product Partner in UX

Knowing the core values of business and how to be strategic is a quality of a great product designer. With the landscape of UX maturing, great designs alone won’t cut it. Designers are now expanding beyond traditional design responsibilities and closely partnering with product and business folk to define roadmaps, strategy and business problems. Once you can speak the language, flex in product thinking and collaborate closely with our product partners, it’d benefit your product, working relationships and in the long-run, your career.

In this session, Benaz will uncover ways to be a strong product partner with Product Managers, Product Owners, clients or business stakeholders so that you expand your influence, are seen beyond your designs, and ultimately build products that both solve user and business needs.

Benaz Irani is a design leader who empowers teams to build products that provide business impact, serve customers better and are usable by all. Having worked in various organizations across America and Australia, she thrives in solving complex problems while also nurturing the growth of designers. She’s currently a Product Design Manager for OpenTable’s B2B design team across San Francisco and Melbourne, driving design initiatives that help all restaurants thrive.