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SydDT #87: Good Design Awards Highlights with Ben Crothers & Irma del Mundo

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Ben P. and 3 others
SydDT #87: Good Design Awards Highlights with Ben Crothers & Irma del Mundo


Come join us for some fun conversations with interesting people keen on design thinking. Ben Crothers & Irma del Mundo will be sharing their reflections as a couple of the judges for the 2023 Good Design Awards.

Good Design Australia has a proud history that dates back to 1958 and they're passionately committed to recognising, rewarding, and promoting the importance of design to business, industry, government and the general public... and the critical role it plays in creating a better, safer, and a more sustainable and prosperous future.


Ben Crothers

Principal Facilitator, Bright Pilots. Good Design Ambassador

Ben has been a designer since before Netscape ruled the www, and is currently a facilitator and design strategist at Bright Pilots (his online training and facilitation business), where he teaches teams of all sorts about design and facilitation methods, running strategic workshops, and generally helping teams get un-stuck. Previous to Bright Pilots, Ben was Principal Designer at Atlassian, a Design Director at Second Road (a strategic innovation consultancy), plus some assorted startups, agencies, and government departments.

Above all, Ben wants everyone to be just as good at the whiteboard as they are at the keyboard, to be better at thinking, communicating, and solving problems together visually. He's the author of a few books, including Presto Sketching: Simple Drawing for Brilliant Product Thinking and Design.

Oh, and he hasn't quite been able to give up some lockdown-friendly activities such as veggie gardening, baking, and making Nordic bird sculptures.

Irma del Mundo

Founder & Lead Strategist, Brandkind Community. Good Design Ambassador

Brands and People are what have driven Irma in her more than 30 year career as a brand strategist across regional roles, industries and geographies. A classic (some say old school!) marketer trained in bluechip branding at Procter & Gamble and Johnson & Johnson in various roles in Asia-Pacific, she has led innovation teams and launched household brands. Moving to Australia in 2000, she joined Kantar, Futurebrand, Landor and Hulsbosch, working with the industry’s best creative and design directors to transform ideas into products, services, packs and experiences.

She has recently rebranded herself as a ‘talent philanthropist’ and founded a social enterprise with her mission to bridge the world of 'for profits' with 'for purpose' organisations and to use the power of branding for positive outcomes. Brandkind taps into branding and design professionals’ talent, time and generosity to support social enterprises - the businesses of the future! They work with enterprises across the disability, environment, refugee, First Nations and youth sectors, including a Good Design award recipient. She wants to show the world that Good Brands Deserve to Succeed.


Thanks to ThinkPlace for sponsoring this event.

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