The Power of Gaming For Good

Like many folks in the gaming industry, Shane Bailey grew up obsessed with video games and wanted nothing more than to work in the industry. During his pursuit to become a game developer, he found himself in the world of marketing and communications at Ubisoft, and over the past 13 years has held a variety of different roles in almost everything BUT game development.

Now, he’s using his industry knowledge to engage gaming communities to make a positive difference in the world as Head of Gaming & Streaming at Australian charity Cure Cancer. In this presentation, Shane covers off what he’s learned marketing games to the always-changing gaming audience, how esports has shaped his philosophy for true community engagement, and what he’s doing at Cure Cancer to unlock gaming’s potential to help make this the last generation to die from cancer.

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About the Presenter
Shane Bailey has worked in the Australian games industry across a variety of different roles and disciplines over the past 13 years including brand management, communications, retail, esports, events, trade marketing, community engagement and partnerships.

Today, Shane is the Head of Gaming & Streaming for Australian charity Cure Cancer and works with gaming brands, developers, publishers, creators and communities to help fund life-saving cancer research. Shane also volunteers for Australia‘s leading grief education organisation, Feel The Magic, and hosts a weekly film review show on Twitch called The Movie Magic Show.

Agenda

• 6:30pm – Introduction
• 6:35pm – Presentation begins
• 7:20pm – Question time
• 7:40pm – Stream ends & online networking begins
  (Games With Wings Discord, link will be provided in chat)

This is a free event sponsored by Wargaming Sydney for the Game Dev Community.