Small Business Internet Marketing & Sales Meetup Group cover photo

What we’re about

🔥 Welcome to The Success Circle for Service-Based Business Owners Group 🔥

This group is led by Felicity Muscat—a business coach and mindset mentor, lead generation and sales expert, 2x founder, with 7 years in marketing, 15 years studying the mind, and 16 years in sales as a top-performing professional.

From time to time, Felicity hosts events on Marketing, Mindset, Business Performance, and Sales.

If you're looking to grow or scale your business—and want to learn about branding, marketing, lead generation, and sales on autopilot—and go from feeling overwhelmed and restricted in your business to attracting and closing premium clients you love working with in your coaching, course, or membership business, then you're in the right place!

We’ll come together to meet like-minded business owners, and I'll use this space to share events that may interest you.

If you're seeking support, accountability, and clarity around insightful marketing strategies—especially if you want to work less, experience more freedom, and create security with a predictable business—and are ready to move away from chasing clients to being pursued in your business, this group is for you.

***

### Does this sound like you?

⭐️ You're currently creating endless content.
⭐️ You want to work with high-paying clients and convert them without being ghosted, needing to chase them, or struggling to move them from browsing to buying.
⭐️ You're running masterclasses and challenges, and while you want more sales, you prefer a simpler way to get clients that none of your competition is using—one that helps you stand out in a crowded market.
⭐️ You're unsure why you aren’t smashing your sales goals and are open to learning a process that increases your conversions to 70%. If you're unsure why people stall when it comes to buying higher-priced items and want to fix this, this is the place to learn how.

***

### Some challenges I help people master include:

#### 1. Lack of Clarity on Target Audience:

Want to know exactly how to call in more of the perfect fit client so they feel pulled toward your business. My events will share how to do this.

#### 2. Inconsistent Messaging:

Needing to communicate your unique value proposition in a way that resonates with their audience on a larger scale so things aren't so manual and you can actually close more dream clients?.
Learn how to make your audience hear, see, and know you’re a perfect fit. I’ll show you where this process can be simplified in just a few steps.

#### 3. Limited Visibility:

Wanting to stand out in a crowded market, especially against established competitors.
Learn how to position yourself so uniquely that your clients feel silly buying from someone else.

#### 4. Low ROI on Marketing Efforts:

Spending on ads or marketing strategies that don’t yield enough high-quality leads.
Get 30–40 qualified leads per week with a 70% conversion rate. I’ll share strategies that are killing it right now.

#### 5. Poor Branding:

Lack of professional branding that establishes trust and authority.
Unsure of how to brand yourself? My workshops and free content will help with this too.

***

### Content Creation Challenges

Content Overwhelm:
- Feeling unsure about what to post and how often, leading to inconsistent content schedules.
Unclear Content Strategy:
- Posting without a clear goal, such as nurturing leads, building trust, or driving sales.
Difficulty in Creating High-Quality Content:
- Struggling with time, creativity, or technical skills to produce polished, professional-looking posts.
Not Leveraging Trends:
- Missing opportunities to align content with current trends or platform algorithms.
Lack of Storytelling:
- Failing to connect emotionally with their audience through relatable or inspiring stories.

***

### Sales Challenges

Low Conversion Rates:
- Struggling to turn leads into paying clients despite generating interest.
Fear of Selling:
- Feeling “salesy” or pushy, leading to hesitation during sales calls or conversations.
Weak Sales Framework:
- Lacking a proven, repeatable process for handling objections and closing deals effectively.
Inconsistent Sales Pipeline:
- Difficulty maintaining a steady flow of leads and sales opportunities.
Struggling with Pricing:
- Lacking confidence in charging premium prices, which limits revenue growth.