Breaking Down an Automated Email Funnel that Tracks ROI

Doug Crescenzi, partner at Upstate Interactive and founder of Hack Upstate, will share how his team uses Drip (https://www.drip.co/) -- an email automation tool -- to build effective marketing funnels that track ROI. The talk will provide insight into how to build a strategy around using Drip and include:

The power of using automated email funnels and their ability to grow your business

A guide and framework that can be used to build your own automated email funnels

A teardown of a real world email funnel that's nurturing thousands of leads and the lessons learned from building it

You can read Doug's latest work at the Update Interactive blog (https://blog.upstate.agency/@dougiebuckets) as well as his latest article for Hack Upstate, Lessons learned from building a tech community in Upstate NY (https://hackernoon.com/lessons-learned-from-building-a-tech-community-in-upstate-ny-aac95340beab)

Doug will bring a wealth of information to this meet up that will leave you ready to enhance your email marketing tasks!

Reserve today – pizza and beverages will be served.