Name: Why Design is Hard - a talk with Scott Berkun
Start: 2025-04-29T17:30:00-07:00
End: 2025-04-29T19:00:00-07:00
Location: UW TACOMA

Do you wish the world was better designed? Do you often feel your ideas are ignored at work? This fast paced and fun talk based on the new book, [Why Design Is Hard, ](https://scottberkun.com/why-design-is-hard/)will help you reframe your biggest frustrations as a designer into actionable solutions. You’ll learn to rediscover your superpowers and get advice on the critical real-world situations that hold you back.
Scott Berkun is the best-selling author of nine books, including How Design Makes the World, The Myths of Innovation, Confessions of a Public Speaker, and The Year Without Pants: WordPress.com and the Future of Work. He is former project leader and UX designer. His work as a writer has appeared in The New York Times, The Washington Post, Forbes, The Wall Street Journal, The Economist, The Guardian, Wired Magazine, USA Today, Fast Company, National Public Radio, CNN, NPR, MSNBC and other media. His popular blog and email list are at [https://scottberkun.com/](https://scottberkun.com/)

[The book explained in 60 seconds](https://youtu.be/8VFq9hyPpmU)

This event is co-hosted by the [UX@UWT](https://www.instagram.com/uxuwt/) Student Registered Organization.

The talk will be held in West Coast Grocery 103. Parking is available on Pacific Ave out front of the university via parking meters.

More info on parking around UWT can be found here:
https://www.tacoma.uw.edu/fa/safety/transportation/parking-lots-permits

Emma Rose

Tacoma & Olympia User Experience Meetup

Technology

Web Design

Information Architecture

Interaction Design

User Experience

Usability

User Research

UX Design

UI Design

Mobile User Experience

Content Strategy

Accessibility

Why Design is Hard - a talk with Scott Berkun

UW TACOMA 

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Tacoma & Olympia User Experience Meetup

Why Design is Hard - a talk with Scott Berkun

Tacoma & Olympia User Experience Meetup

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