Why Brand Building Needs to Be Part of Your Amazon Advertising Strategy

Wizards of Amazon,

ZOOM LINK https://zoom.us/j/91661421975

In today's event " 1. The importance of brand building and what sellers should be focusing on when building their brand awareness and brand loyalty on Amazon.

2. An overview of upper-funnel strategies, how to implement them and what metrics to monitor when measuring their success. "

A bit about Joe Shelerud in his own words:

"I’m Joe Shelerud, Co-founder and CEO of Ad Advance. We are a digital ad agency specializing in Amazon advertising. I have a business and engineering background and started selling on Amazon back in 2014.

By nature, I love to dig into the data when it comes to strategy. So, when I started running the numbers on my own Amazon ads, I knew there were opportunities I was missing out on. When I started looking around for tips and help to expand on how I was optimizing my campaigns, I came to find that the approach I was taking was quite a bit more advanced than others I was connecting with. So, I thought, there might be a need for other sellers out there to find the next level of support with their ads as well.

I got in touch with a friend that I worked with at a previous job, he took a look at what I was doing and had a ton of great ideas on how I could do it even better. Things rapidly progressed from there.

My business partner, Matt, and I have been helping sellers advertise on Amazon since we started Ad Advance in 2017. We now offer full-service
PPC and DSP management in-house.

I love managing Amazon advertising campaigns for my clients, so they can get back to the parts of their business only they can do."

ALL meetups are always 100% FREE

If you want to access the recording of this event and all previous events you can do so at https://www.wizardsofecom.com

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