UX Fundamentals: Storytelling with Amanda Starling

User Experience & Pop Culture Storytelling
We all have our favorite books, movies, video games, television shows… and the most compelling are undoubtedly driven by a story. But how does this relate to User Experience? When it’s time to deliver a game-changing product or experience to your stakeholders and then, the market, it’s all about how you tell the story of your users and how your solution will change everything for them. And if you’re right? Well, your product MacGuffin may just be what innovates or creates a whole new industry!

Amanda Starling will deliver a talk on how to use storytelling elements such as setting, plot, characters, and more as tools for sharing stories and in turn, your best UX outcomes and products. Using a slew of pop culture references, you will learn about how to use characters as a template for personas, writing hypotheses with plots, solving intergalactic scale conflicts with research, and more.