UX Fundamentals: The ROI of UX with Phil Doughty

Are you trying to start or build a UX practice in your organization? Have you run into a brick wall when trying to get support? Are you constantly trying to "sell" UX to your executive team? Nothing speaks louder than being able to show a return on investment (ROI). In this edition from our UX Fundamentals series, Phil Doughty will show us how we can put UX into terms that make sense to the C-suite; dollars and cents.

About Phil Doughty
With a rich background in Customer Success Management at UserTesting, Phillip has honed his expertise by assisting enterprise clients in refining their user experience research strategies through cutting-edge technology platforms, educational initiatives, and consulting services. His extensive experience as a Business Development Executive at Gartner & ADP saw him prospecting new business opportunities to C-level executives and business leaders for mid-to-large size enterprises nationwide. Phillip's unique talent lies in helping clients align their UX projects with high-level strategic objectives, translating abstract goals into concrete improvements through benchmarking and innovative metrics.