Virtual Workshop: Mapping the Happy Hour Experience

Join us for a two-hour remote workshop to map the happy hour experience. Following the workshop, we will experience an actual happy hour, hosted by UserTesting (separate invite).

In this workshop, we will get hands on with UserTesting. You will learn how to set up an un-moderated interview and get to review a set of videos in which people talk about their past happy hour experiences. We will combine that data with interview data from several local bars/restaurants (captured prior to the workshop) to understand how they design happy hours to attract customers.

We will use the data to create a journey map and identify potential pain points and opportunities to make a great happy hour experience.