UX Fundamentals: Object Oriented UX

OOUX & ORCA: Untangling Complexity in Your Design Process
Navigating the complexities of product development can be daunting, especially when teams need a complete picture. This session explores the ORCA method, an object-oriented approach that bridges the gaps left between research and design by traditional frameworks. Attendees will dive into real product scenarios, discovering how OOUX and ORCA can be applied from different angles. By understanding system pieces and relationships, teams can improve planning, enhance data strategies, and be confident with designs that align with user thinking. Attendees will learn the principles of Object-Oriented UX (OOUX) and how ORCA fosters a shared understanding, leading to intuitive solutions and efficient development processes. This approach ensures seamless collaboration among product managers, designers, data analysts, researchers, content designers, and engineers, resulting in intuitive solutions and efficient development processes.

About the Speaker
Gabriela Ospina is a dynamic product design leader and strategist with a decade-plus track record. From shaping digital products in NYC to steering DoorDash’s global B2B2C presence across 16+ markets with Wolt, she brings a nuanced understanding to every project. Her forte lies in deciphering complex challenges, leveraging her experience in diverse domains—hospitality, HRIS, commerce, and insurance—to craft effective solutions. Gabriela's focus on the big picture ensures that she and her team consistently navigate and excel in the ever-evolving landscape of product design.