Name: Product as a Value Generator
Start: 2024-08-29T17:00:00+12:00
End: 2024-08-29T20:00:00+12:00

**Event Announcement: Product as a Value Generator**

In the world of modern product management, much of the content focuses on digital or technology products. But what happens when you're seen as just an internal service—or worse, merely a cost center? How do you pivot from this perception to being recognized as a generator of value?
Join us for an insightful talk where Anthony will explore how product people can escape the limiting labels of being cost centers and instead position themselves as value generators. In today's lean times, this shift isn't just beneficial—it's essential. Anthony will delve into the invisible waste that stems from the cost center mindset and how to cut through it by adopting a value-driven approach.

**RSVP Details:** Please RSVP accordingly on the Meetup app, choosing between attending in person or joining us online. This helps us make the necessary catering arrangements and ensures a great experience for everyone, whether you're with us in Tauranga or tuning in remotely. Make sure to select your preferred option when you RSVP so we can plan accordingly.
![:spiral_calendar_pad:](https://a.slack-edge.com/production-standard-emoji-assets/14.0/google-medium/1f5d3-fe0f.png)
If you are planning to join online here is the youtube link - [https://www.youtube.com/watch?v=vJd2RxewQcQ](https://www.youtube.com/watch?v=vJd2RxewQcQ)
The online stream starts at 5:30 pm. In-person networking begins at 5 pm.

**Don’t miss this opportunity to gain insights from a leader in the field and learn how to turn your product function into a true value generator.**

bharat kapoor

ritika dhir

ProductTank Tauranga

ProductTank

Technology

Innovation

Product Design

New Technology

Interaction Design

User Experience

Entrepreneurship

UX Design

Mobile User Experience

Product Management

User Research

Professional Networking

Technology Startups

Product Development

UI Design

Business Strategy

Anthony is a seasoned product management coach and advisor with a wealth of experience. Formerly the Chief Product Officer at Solarzero, he led both product and delivery functions. With over 9 years in the product and agile communities, Anthony was one of the founding members of Product Aotearoa, aimed at uniting New Zealand's product community. His journey also includes organizing ProductTank Auckland, where he helped foster a thriving product management culture.

Anthony Marter

Product as a Value Generator

Tauranga City Council

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Product as a Value Generator

ProductTank Tauranga

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