Building Forma PM: When product intuition meets AI
Details
Product and marketing teams don’t fail because of bad ideas, they fail because communication gets lost between strategy and execution.
That’s the problem Forma was built to solve.
In this conversation, Andrea Saez shares how she went from a weekend prototype to a working AI product built on real PMM experience. She’ll unpack how Forma helps teams turn messy ideas into clear, strategic communication, bridging the gap between product vision, GTM strategy, and executive alignment.
ABOUT THE SPEAKER
Andrea Saez is Head of Product Marketing at Turtl and the creator of Forma, an AI suite designed to help product teams communicate strategy with clarity and confidence. With over a decade in product and marketing, she’s passionate about turning good ideas into momentum that lasts. Andrea is also the author of The Product Momentum Gap, a #1 Amazon bestseller on transforming product strategy into measurable impact.