Startup to Scaleup: Balancing Enterprise & Mid-Market Sales | Partner-Event

Details

### Why join?

Enterprise deals bring in massive ARR and long-term value—but they require patience, process, and resources. Mid-market sales, on the other hand, move fast, fuel momentum, and keep teams sharp—but they can burn out your organization if not managed carefully.
So how do successful startups balance both motions without breaking their GTM engine?
Join us for an evening of unfiltered insights, lessons learned, and actionable frameworks from founders and sales leaders who've done it at the front lines.

### What you’ll walk away with:

First-hand lessons from ClearOps Co-Founder Will on the transition from software to platform to data company—and how GTM strategies must evolve with each stage.
Strategic & Tactical frameworks from RNC Founding Member & Tech PM Louisa on structuring your sales org to serve both enterprise and mid-market customers, including how to hire, what targets to set, and how to make smart resourcing decisions early on.
Candid discussion with sales leaders during our panel: “Selling Up-Market: Mastering Enterprise Sales in SaaS.”
face-to-face networking with Munich’s top SaaS operators, sales pros, and founders—plus drinks, snacks, and zero sales pitches.

Link to Original Event Registration Page: Here

### Who should attend?

This event is tailor-made for:

B2B SaaS Sales Reps, AEs, and SDRs
Sales Leaders and RevOps Professionals
Startup Founders looking to scale revenue
Anyone navigating the tension between speed and scale in GTM & interestes in B2B SaaS Startups

### Agenda at a glance

18:00 – Arrival, Check-in & Welcome Drinks
18:30 – Keynote: From a Software to a Platform to a Data Company & How Enterprise & Mid-Market Sales Can Be Balanced Along the Way
Speaker: William (Founder & CEO, ClearOps) & Louisa (Founding Member, Revenue Navigator Collective)
19:30 – Break & Open Talk
20:15 – Panel Discussion: Selling Up-Market: Mastering Enterprise Sales in SaaS
Speaker: Oliver Erb (Head of GTM, Barkawi Group), Louis Giess (Head of Sales, ClearOps), David Schiller (Sales Leader, Revenue Navigator Collective)
21:00 – Networking & Drinks at the Rooftop Terrace