Designing Principles for Onboarding New Users

What's true for people also holds for websites, apps, and services: you never get a second chance to make a first impression.

The first few clicks determine what impression your user's forms of your company. And no matter how intuitive or easy to use, your nifty app has to introduce itself and teach your users how to use it. The slightest moment of friction and frustration, and they leave for the next "free trial" competitor on the web or app store, never to be seen again. This is especially true for freemium online and social games, where the only reason to stay around is that users have fun from the first click.

This talk by Sebastian Deterding (http://codingconduct.cc/About) Will give you some insights into design principles and patterns for successful onboarding, gleaned from games and apps.

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Sebastian Deterding is a designer and researcher working on persuasive, playful, and motivational design. As independent designer and associate of the international design agency Hubbub, he has created persuasive applications touching millions of users for clients such as the BBC, BMW, Greenpeace, Otto Group, Xing, or Tribal DDB, as well as several startups.

*This event will be in English

Additional talks:
Eran Gans, UX Lead at SAP Labs will discuss 'UX for moving target'. "UX for moving target"

Shiri Bar Or, a Senior Product Manager at Conduit will share her secrets and will talk about 'Wow mobile experience for SMB'

This event is in collaboration with Socialize (https://www.meetup.com/Socialize-Social-Business-Israel/)!
Social Business Israel