What are the essential AI tools for a Marketing Manager?

AI for Marketing Leaders
Generative AI has conquered individual contributor's workflows in marketing. But what about marketing managers, CMOs and marketing leaders? Let me show you how AI & machine learning can improve your abilities to come up with new product ideas, understand customers' needs better, do better pricing, or improve your Customer Experience on a massive scale.
What you will learn:

• Using AI for marketing research
• Using machine learning for product specification
• Using machine learning for pricing
• Using AI to improve Customer Experience

Speaker: Jiri Knesl

Jiri is an experienced entrepreneur, developer, CTO. He has an economics degree, where one of his focuses was operations research, mathematical optimization. His first ML project focused on e-commerce was 15 years ago.