Experts share secrets for penetrating global markets - a Sparks Meetup

We've teamed up with Israel Startup Network to create a satellite event as part of the Sparks Innovation Summit. A great lineup of speakers will each give 10-minute presentations, packed with information, actionable insights, and tips for successful entry into new global markets.

From mastering channel partnerships, lead generation, and sales optimization to leveraging AI for market research and navigating cross-cultural communication, this event is a must-attend for any tech entrepreneur or business leader looking to accelerate global success.

Registration and details in this link (an RSVP on this Meetup site will NOT be considered as registration for this event!)

Join us at the spacious, friendly bar at the Spot Hostel.
Your First Drink is on US! (Beer, Wine, or Soft Drink).

The event will also include a draw for a 3-month free Premium package of LeadSpot, an Outreach AI optimization platform.
The Event will be held in Hebrew and English.

Agenda, Details, and Registration

Presentation highlights:
Highly Effective, Efficient Lead Generation Tactics for Tech Firms in 2025, Gali Soudak, Daze.
While media is getting increasingly expensive, tech firms find it harder to stand out and be noticed by their target audiences. Even when they are seen, lead generation is a struggle, not to mention high-quality leads that convert. This presentation will reveal some of the most efficient ways to generate targeted leads in a tough economy where marketing budgets are heavily cut (or non-existent). It will cover clever outreach techniques that work in 2025.

5 Common Mistakes in Recruiting and Selecting Channel Partners, Ori Ainy, Beam Global
B2B software and tech startups often make critical mistakes in the channel partner recruitment and selection cycle, leading to wasted efforts and lost opportunities. In this session, we’ll uncover the top five pitfalls and share a proven framework to qualify, score, and onboard the right partners for global success. Learn how to build a high-performing, revenue-generating partner network the right way!

Maximize Your Global Potential with More Effective Marketing and Sales Activities. Michael Gally, MG Consulting
Studies show that the greatest inefficiencies in organizations are in their marketing and sales activities. An auditing process will be presented that checks all aspects of your marketing and sales approach – especially the product, market fit, team capabilities, and marketing and sales processes – uncovering points for improvement that lead to increased sales, often without increasing the budget.

How AI Can Help You Quickly Find Customers in New Markets, Ofer Blutrich
How can global market research be done quickly and easily using AI? In this lecture, we will present simple and effective tools for using AI agents to collect information, analyze competitors, and identify business opportunities. We will show how you can gain significant insights in a short time and without the need for a sales team or costly research.

Lost in Translation: When ‘Tachles’ Sounds Like ‘Tactless‘, Arona Maskil, TrainingCQ
Why do Israelis say it like it is while Americans sugarcoat everything? This talk unpacks the cultural roots of Israeli directness and American politeness—and how these clashing styles shape communication, relationships, and business. By recognizing these differences, you’ll learn when directness works, when politeness is more effective, and how making minor adjustments can help you avoid awkward misunderstandings and build trust faster.

Doing Business in the UAE, Sherwin Pomerantz, Atid EDI
In this talk, you’ll learn why Israeli companies should look seriously at the UAE. Also discussed will be the unique aspects of doing business in the UAE – including the cultural pitfalls and the actions to avoid in both personal encounters and business meetings in order to achieve your goals and not miss out on important opportunities.

Agenda, Details, and Registration