Startup Fundraising: Selling your vision effectively with Financial data

Many founders are struggling with raising funds, due to the many manual, repetitive and time-consuming workflows across the fundraising cycle. One of barriers is financial modelling: for founders without an analytical background, this can be a daunting task.

In this seminar, we will talk you through the essentials of creating a financial model that captures the drivers of your business and how to sell your vision effectively using your model.

Who is the event for?
Early-stage Founders that are fundraising or looking to fundraise

Key take-aways
These are the key take-aways:

1. Ability to understand main drivers of business and how they are interlinked (Build a simple P&L financial model)
2. Effectively communicate vision and financial outcomes to investors (Storytelling with Data)

Content covered
These topics will be covered in the seminar:

1. Why and when do you need a financial model
2. Assumptions:
   a) Where do you find assumptions to build a financial model?
   b) How do you now the assumptions make sense?
3. How to differentiate between approaching financial modelling for internal (growth) and external (investor) use
4. Key elements of a financial model and how they are connected
5. How-to build your first financial model/P&L sheet (we suggest a practical session to review different options, i.e. excel and non-excel)
6. Benefitting from your financial model, beyond the pitch deck
7. Using your financial model as a storytelling tool

Agenda
6.00-6.10 pm Introduction
6.10-7.00 pm Seminar
7.00-7.10 pm Case studies
7.10-7.20 pm Q&A
7.20-7.30 pm Closing

Speakers
Kayode is the Founder and CEO of Caena.io, a financial technology company building tools to simplify the fundraising process for startups and private investment firms.
Before Caena, he worked for 14 years in financial services across retail banking, strategy and investment banking. His most significant stint was in investment banking where he was Vice President, Leveraged Finance at Standard Chartered Bank.
He is an associate alumnus of MIT Sloan Management School. He holds an M.Sc. International Management from University of Liverpool and a B.Sc. Mechanical Engineering from Obafemi Awolowo University, Nigeria.

Charlotte Vermedal
is a Product Marketing Manager and has spent most of her career in the world of startups, including within Telecomms, HealthTech and FinTech. She has also been an associate at Techstars London, where she consulted 10 of UK's most promising startups.

Company profile
Caena is simplifying the fundraising process for startups. Our mission is to eliminate barriers to funding and unlock access to capital for every founder, regardless of background.

We are leveraging technology and Artificial Intelligence to significantly reduce the time and cost of growing a small business.