Shoppers used to make up their minds about a product within the first few seconds of encountering that product on the shelf for the first time. In 2005, Procter & Gamble coined this interaction as “The First Moment of Truth”. With the rise of internet use today, shoppers are now experiencing many brand interactions before they see the product on a shelf. This phenomenon (and marketing opportunity) is what Google is calling the “Zero Moment of Truth”. Eighty-three percent of shoppers make their purchase decisions prior to entering a store. This means that marketers now need to ensure that consumers receive a consistent and positive experience — from the Zero Moment of Truth to the point of purchase and beyond. Join our interactive marketing experts for innovative case-study examples and a lively discussion about what the Zero Moment of Truth means for both large and small brands.
Dayn Wilberding, Director of Digital Culture at Grady Britton (http://gradybritton.com/) Jamie Beckland, Digital and Social Media Strategist at Janrain (http://www.janrain.com/) Ryan Lewis, President of Bonfire Social Media (http://bonfiresocialmedia.com/) Cost: Free – With beer and food provided. RSVP now to reserve your seat – space is limited.
Note: Live web streaming will be available at the time and date of the event for people who are not located in the Portland area. Click here (http://www.livestream.com/innovationinmotion) for access.