Leveraging Viral Marketing Strategies
Hosted by Technovation Hub
Details
Leveraging Viral Marketing Strategies - Making your new venture buzz with customers and investors!
http://entretechforum.org/images/registerpng.png (http://etfjan2012.eventbrite.com/)
Social media is the foundation that enables companies to create viral marketing programs, launch and “fund” businesses! Whether the goal is increase brand awareness, increase revenue or attract investors, the tools and techniques for creating viral marketing program must be utilized effectively to achieve the viral spread of “the word” in a short period of time.
The next EntreTech Forum will explore the how-to, what-to and why world of Social Media based marketing for technology companies. We will review how to effectively use social media, how social media has changed the buying cycle, how social media helped some local companies programs go viral, and how some companies have raised millions of dollars assisted by social media. Whether you are new to social media, need pointers on the effective use of social media for your business or are considering a new business opportunity, join us for an exciting and interactive discussion on Social Media and going viral lead by our panel of social media practitioners.
Panel:
William Band, VP and Principal Analyst, Forrester Research
“How Tech Marketers Use Social Computing to Drive Buyer Engagement and Sales:
Findings from Forrester’s 2011 Social TechnographicsTM Survey Of Business Technology Buyers”
Laurel Ackerman, Senior Marketing and Brand Manager, Zeo Inc
“How social media programs helped Zeo grow, how to go viral”
Rob Ciampa, VP of Marketing, Pixiability
“Video’s create the buzz, 10 easy steps”
Sarah Hodges, Director of Marketing, FittnessKeeper
“How RunKeeper Spent $0 on Advertising and Built a Community of 7MM+ Users”
Moderator:
Lora Kratchounova, Principal – Scratch Marketing + Media
“Effective Use of Social Media to Get Noticed and Grow”
http://entretechforum.org/images/registerpng.png (http://etfjan2012.eventbrite.com/)
Meeting Cost:
$25 public, $10 students
and active military; Promotional Registrations (http://entretechforum.org/specregs.htm)
Map and Directions (http://entretechforum.org/7_contact.htm)