This Aint Your Fathers Analytics

REGISTER ON EVENTBRITE FOR ZOOM LINK: https://www.eventbrite.com/e/google-analytics-tools-with-even-brenner-tickets-224175744687

Measuring web traffic and site engagement has changed over the years – especially within Google Analytics. From the platform’s beginnings as Urchin Analytics to its present-day Google Analytics 4 form, there are many changes that make measuring your site traffic easier and more reliable.

In this presentation, attendees will learn:

• How Google Analytics has evolved over the last 10 years
• Techniques for using Google Analytics with Google Tag Manager and Google Data Studio
• The future of Google Analytics in Google Analytics 4 (GA4)