TechTalks Edinburgh #8 - Growth Metrics & Behavioural UX

!!! We’re now hosting TechTalks at CodeBase Edinburgh instead of Clockwise.

Talks:

Stop Funding Hope: Build Metrics Discipline and Use Paid Ads to Validate Fast
Sid Kathirvel

Growth metrics and paid channels. Learn why organic growth isn't free, how to build a North Star metric framework, and when paid ads beat months of content for validating your acquisition funnel.

Stop Day-1 Churn: The Behavioural UX Fix for Leaky Onboarding
Yana Varankova

Paid ads get your audience to click, but your onboarding retains them. Discover why perfectly functioning products lose users on Day 1, and how to architect a First-Time User Experience to protect your acquisition ROI.
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Agenda:

• 5:45pm - 6:15pm - Welcome • grab a drink • take some pizza • have a quick chat
• 6:15pm- 6:45pm - Talk 1
• 6:45pm-7:00pm - q&a • chat break
• 7:00pm-7:45pm - Talk 2
• 7:45pm-8:00pm - q&a • beverages • networking • closing.
• 8:00pm-onwards - Afterparty at a nearby pub.

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Speaker Spotlight:

Sid Kathirvel – Strategic Growth Partner @ Unlock Growth – https://www.linkedin.com/in/kathirvel/

25 years helping global brands, SMEs, and tech founders build growth systems that work. Sid works across customer insights, positioning, messaging, growth experiments, paid acquisition, and go-to-market strategy. He mentors early-stage founders through Techscaler, Barclays Eagle Labs, and Opportunity North East, and has supported companies from pre-revenue through to £4M+ in funding. He's direct, data-led, and allergic to random acts of marketing.

Yana Varankova – UX Strategist & Behavioural Designer – https://www.linkedin.com/in/yana-varankova-ux-strategy/

Yana bridges the gap between "building a product" and "building a habit." Blending an MSc in Psychology with AAA gaming experience (World of Tanks, Dead Island 2), she combines behavioural design and game mechanics to drive retention from the first click. Currently leading UX Strategy at a Scottish HealthTech startup and mentoring via UoE Edinburgh Innovations and Heriot-Watt GRID, she translates cognitive science into product architecture with her proprietary Deep Retention framework.
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Partners:

• CodeBase
• Dougray
• Scottish Technology Club
• Beyond Tech
• Lyxonn

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Disclaimer:
We will take pictures and videos of the event for our social pages. If you prefer not to be in any photos or videos, please let us know.
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👉 Interested in speaking at next TechTalks? Get in touch at speaker@adhoc.space or message us on social media.

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See you at the next TechTalks!

Previous events:
TechTalks #7 - https://www.meetup.com/techtalks-edinburgh/events/314177654/
TechTalks #6 - https://www.meetup.com/techtalks-edinburgh/events/313482600/
TechTalks #5 - https://www.meetup.com/techtalks-edinburgh/events/312849886/