How to price your SaaS or software product?

This talk will be held in English.

There is an old dilemma in pricing: if you price your product higher, you will earn more per each sale, but fewer customers will buy it. If you price it lower, you will have more sales, but you will earn less per each sale. So, should you increase or decrease the price? Often, a business will do nothing, leaving the initial pricing as suggested by the gods of business intuition.

We will explain more systematic approaches:
• A/B testing on the pricing page.
• Competition research.
• Pricing as a market positioning tool.

Using these methods, you can finally create a pricing model that will make you rich. Unfortunately, it seems your customers want you to stay poor, as they will resist any pricing change. We will discuss how to overcome that and give a few examples of SaaS companies that radically changed their pricing.

Speaker: Zeljko Svedic, founder of GemBox Software and cofounder of TestDome

The lecture will last from 18:10 to 19:00, after which we will continue our socializing with pizza and beer.

Please arrive 10 minutes earlier to find a seat, the hall is on the first floor of the coworking space HUB385 in Petraciceva Street 6, Zagreb.

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We have space, recording, beer and snacks thanks to our sponsors:

TestDome - Automated skill testing
https://www.TestDome.com

AND

GemBox - The only office components you'll ever need
https://www.GemBoxSoftware.com

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