Metaverse isn't ready for Brands and Companies just yet
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We are a long way away from mass Metaverse adoption.
The current #Web3 players aren't hacking it and making too many promises about the future.
Brands come to us often wondering where in the Metaverse they should be spending their time and are surprised when we answer, "nowhere yet", that is of course unless you want to get into Roblox or Fortnight.
Currently, your Metaverse strategy should be similar to your Domain strategy in the late 90s. You might invest a buy some space, but not plan to use it any time soon. Even still you won't be missing much.
Instead, we encourage Brands to focus on their broader #Web3 and #NFT strategy. As NFTs are Digital Wrappers for Digital Inventory they are programable, which means an NFT can get programmed into an existing Metaverse or one in the future.
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Metaverse isn't ready for Brands and Companies just yet