Optimize lead gen funnel with data and statistical models [LIVE from Berlin]

• What we'll do
~This meetup will be livestreamed from Berlin. The regular, live Vilnius meetup will take place in June/July~

INTRODUCTION

If you want real growth, you need to measure all of the lead generation funnel steps, not just the final result of your paid campaigns! Lead generation campaign in most cases have more than one step to be performed by the user before the conversion occurs. After all, the user decides whether or not to proceed down the funnel. That is why checking your Adwords, Facebook or DoubleClick campaign results gives you just the partial view of the reality. The user journey is much more complicated! Optimizing campaigns is optimizing for 2% of your traffic. What do you do with the remaining 98%?

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MEETUP

This meetup will be a hands-on, livestreamed workshop. We’ll teach you how to use exploratory data analysis to assess the funnel performance as well as how to use statistics to run predictions on the funnel performance metrics.

We will focus on measuring the performance and optimization of lead generation funnels to increase conversions and profitability. ~~

PARTICIPANTS

You'll get the most value if you're:

1. Marketer at an established company
2. Marketer/growth hacker at a startup
3. Data scientist or analyst
4. Business owner

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Join us

• What to bring

• Important to know