Level up your e-commerce with a measurement layer

It's time to learn some data-driven marketing & analytics!

To deliver the best customer experience, you need to know more about your customers, measure their behavior, and their reaction to your marketing activities.

Measurement Specialist and Platform Developer, Andelko, will share his experiences and learnings in building data flows and ensuring high quality data with the use of the measurement layer. You'll learn how to obtain quality data, and how to validate its accuracy. You'll also learn some neat tactics that will help you prevent errors that could easily break your measurement and cause some serious damage to your business.

AGENDA ⭐️

• Introduction to data quality
• Marketing architecture of a simple e-shop explained from a customer and backend point of view
• What is the measurement layer, why and when you need it, and what it looks like without it
• MarTech’s connection to measurement layer
• Business case – implementing new marketing platform on the web (and what happens when you need to change a few platforms for different ones)
• Marketing Maturity Model as abroad visualization of a path towards advanced marketing
• Your measurement layer is errorless. Are you sure your development did a good job? Check it for yourself Waaila Tracking Validator Google Chrome extension [tutorial]
• Live, hands-on testing – can you spot all the errors in a measurement layer of one of the well-known websites?

PREREQUISITES 🎓

The second part of the event will be practical - you'll try a live validation of the measurement layer by yourself. For this, you'll need an appropriate browser, preferably Google Chrome but Edge works just as fine as well.

PRESENTER 👨‍🏫

Andelko Lipotic is a Measurement specialist and JavaScript developer. He focuses on the development and implementation of marketing platforms, and assessment of digital measurement.

This is an online event and you'll see the link to the MS Teams room once you RSVP. See you there! 🚀